Saga Travel Group Joins Forces with Sabre to Elevate Tour Packages and Tailored Adventures

Saturday, October 26, 2024

Sabre Corporation, a prominent global provider of software and technology for the travel sector, has entered into a strategic multi-year agreement with Saga Travel Group, a leader in offering acclaimed tours, hotel vacations, and custom travel experiences for customers aged 50 and over. This partnership transitions Saga’s travel operations to Sabre’s travel marketplace and technology solutions.

Sabre’s expansive marketplace delivers travel options from over 400 airlines, 2 million accommodation choices, and an extensive network of tour operators, rail, and car rental providers, enabling Saga to curate tailored travel packages from worldwide suppliers.

“We’re converting our business to Sabre because their strategic partner programme will cement key partnerships with industry and technology providers”, said John Constable, CEO, Saga Travel Group. “Sabre has demonstrated an understanding of our business objectives and has given us the tools to support our goals”.

Saga Travel Group employs Tigerbay’s tour operator platform, a third-party solution, as its main point-of-sale application for hosting and managing travel offerings. Sabre’s collaboration with Tigerbay provided the ideal solution to meet Saga’s needs, marking one of Sabre’s most significant developments in the European market in recent years.

“Saga’s bold and ambitious travel business objectives required technology support and solutions on three main fronts. A robust travel marketplace with traditional and NDC content, technology products that would simplify and streamline the work of its teams, and a strategic relationship with another of its technology suppliers so that the systems could work seamlessly”, said Nisha Botevyle, Sabre’s Director for Strategic Development in EMEA. “At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the most significant travel technology movements of a major UK agency in recent years.”

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